The photo shoot was meant to portray the journey several pets take from a novel idea for a present to becoming forgotten and eventually abandoned. The idea was to have a really bright, glitzty happy seen opposed with a darker gloomy scene which both depict a dog at different stages.The top box is supposed to depict the dog as a christmas present, yet the one underneath represents it's abandonment and homelessness. It would have been nice to have been able to depict more than two stages which would have created more of an idea of the downfall of the pet.
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